Source: The Spirits Business
Author: Rupert Hohwieler
Club Kokomo founders, The Beach Boys’ Mike Love and his son, Brian Love, tell us about going up against big brands, and why they got into the industry.
Founded by Mike Love, co‐founder and lead vocalist of The Beach Boys, and his son Brian Love (who is the head of brand development), Club Kokomo is a family affair. Mike is the “promotion”, and Brian deals in the “consumption, or flavour formulation”, they joke, going on to talk about why they entered the spirits industry.
“I went out to a great restaurant with my wife, Jacqueline, some time ago, and they made the best Mojito, and it inspired me to come up with my own, so we could share that experience with other people,” Mike says about the origins of Club Kokomo.
